Here’s a startling statistic that just might shock you. In the last 12 months, 42% of small businesses found themselves victims of a cyber attack. Most common among these were phishing attacks, which made up almost a quarter of cyber crimes against small businesses....
Weekly, if not daily, the news is reporting on the latest data breach or ransomware attack against a major corporation, social media giant, hospital or other notable organisation in our communities. As small business owners, we naturally think, “they’re after the big...
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to understand how to improve sales and user conversion. In the high-tech worlds...
If you’re like me and you’ve had your business for 20-something years, then you know that gone are the days of the gold watch for staying loyal to a company for 30 years. Like many of my business owner clients, there was a time when loyalty to an employer meant...
Every business owner and professional on the planet is at least familiar with the social media behemoth LinkedIn. LinkedIn is the largest professional online network with more than 600 million professional profiles worldwide. LinkedIn has certainly evolved into an...
Quiet quitting, it’s the latest business buzz, and a sizzling hot topic on social media and throughout the employment and HR sectors. Depending on who you ask, quiet quitting either refers to workers establishing healthy boundaries within their employment dynamic or...
Supply chains are yet to recover from the stress due to the COVID-19 pandemic but now have been pushed further into jeopardy due to damages caused by Russia’s attacks on Ukraine and China’s strict covid-19 lockdowns hurting the manufacturing industry. Research...
"The Alternative Board helped me prioritise my work life. Through doing so it allowed me to focus on things I can control to be more effective. This provided me with clarity which was lacking. Jamie assisted with goal setting and allowed me to reach them for my...
Alvin Lee is a business owner involved in various industries, has been with The Alternative Board for almost four years. A tax practitioner, residential finance broker, commercial finance broker and a licensed real estate agent, it’s no surprise he tends to struggle...
One of the most common reasons my clients come to me is because they’re struggling to find the right personal balance and passion for their business. With solving this concern, a priority, a particular kind of business coach who focuses on personal growth, as...
Branding is the process of defining what your business stands for, crafting the positive impression you want associated with your products or services, then infusing those elements throughout your entire organisation and marketing efforts. Branding your business...
Whether you recognise it or not, your business has a brand personality. The big question is, is it the one that you want? Brand personality is essentially the attributes one would ascribe to your brand if it were a human being. And just like people, a brand’s...
[column_wrapper][two_thirds] Improving productivity at work is key to becoming more competitive in a crowded market What’s the difference between highly effective business owners and those who are constantly stressed and overwhelmed? Learn from other business owners...
A problem shared is a problem halved, but who should you talk to so you don’t throw the baby out with the bathwater? Here’s three suggestions proven to work for many. Research has shown that sharing our problems by talking to people you trust, will reduce our negative...
As a business owner, you may have looked at consulting with a business coach, only to find that they weren’t quite the right fit for you. Maybe they weren’t reputable enough, you didn’t know them or you may wonder what value they can add to your business. A business...
Have you ever hired an employee only to have them resign a few weeks or months later? This is a fairly common and frustrating experience among business owners and has been exacerbated as a result of low unemployment rates. So what if there was an alternate solution to...
Business owners are in a bit of a pickle these days. The supply chain is still a mess, historic inflation is increasing the cost of literally everything, and the Great Resignation and a disengaged labour pool continue to take a substantial toll on productivity. While...
Business leaders understand the importance of creating and maintaining a viable brand identity for their companies. It’s only more recently that they’ve come to see the value of creating and maintaining a personal brand for themselves. CEOs and business owners are...
Starting a new business is a daunting project. There are so many factors to consider, starting with the basic business idea, figuring out the functioning, thinking of all the people that will be involved, and most importantly, finances. Even when everything else falls...
These days, it seems like everyone from rock stars to accountants are proponent of personal branding. Why? Because they understand the value of creating and perpetuating a viable public identity affiliated with what they do best. CEOs and business owners are, in many...
Now just might be the perfect time to breathe new life into your business. Many small businesses are still struggling financially and find themselves unable to match their pre-pandemic success. Common culprits like inflation, supply chain, and labour of course are...
For many businesses, the start of the financial year is looking promising. With COVID-19 impacts relatively low, high vaccination rates, re-opening of industries, and overall optimism increasing, there’s a lot to look forward to. Now that it's a new financial year,...
Even if you haven't officially started drafting a brand strategy, you've likely put some thought into your brand and what it means. A brand strategy is a strategic document that explains your company’s background, values, target market and personality. It defines who...
Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of branding has come to encompass far more than that, including a...
Many businesses are struggling to find the right people in this economic environment. Unemployment is at a low of 3.9% meaning there are less people available looking for jobs. Daniel Wong from The Alternative Board gives a few comprehensive tips that small businesses...
Hiring challenges rage on for small businesses and big corporations alike, with little chance of a turnaround coming any time soon. According to the latest statistics, Australian unemployment rates have been hovering around 3.9%. Hundreds of thousands of job openings...
After graduating from college with a law degree, I went to work for a publicly owned company. My boss informed me on the first day that my decisions needed to be guided by the principle that the purpose of the company was to maximise growth and profits. This certainly...
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