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Identifying The Bigger Picture: Tuna Not Perch

Identifying The Bigger Picture: Tuna Not Perch

It's hard to imagine a more difficult time for being an effective business leader. Correspondingly, finding significance in what we do has never seemed more fleeting...and, necessary. As we all emerge from this pandemic and endeavour to lead our businesses in ways...

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13 Lessons In What NOT To Do In Your Business

13 Lessons In What NOT To Do In Your Business

There are many things successful business owners consciously steer clear of while going about running and growing their business. We asked 13 TAB members what they believe entrepreneurs should assiduously avoid doing at any cost. Learn from their hard-won lessons...

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5 Ways Business Owners And CEOs Seize Opportunities

5 Ways Business Owners And CEOs Seize Opportunities

The invention of personal computing revolutionised the way we did business. From small, local businesses to international conglomerates, the second half of the twentieth century radically altered the opportunities available for operating, expanding, and imagining...

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SEO Tips For Your Business Website

SEO Tips For Your Business Website

Why is search engine optimisation so important for your website? One of the lessons learned from the recent Covid-19 pandemic concerns the need for businesses to boost their online presence. Right now, SEO can help you achieve this goal. Here are some SEO strategies...

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What is Local SEO and Why is it Essential?

What is Local SEO and Why is it Essential?

Search engine optimisation (SEO) is an online strategy that can result in your website being displayed at the top of the search engine results pages. If you want to attract and engage customers in your area, you will definitely need local SEO. This is where you...

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What is Local SEO And Why is it Essential?

What is Local SEO And Why is it Essential?

As a smaller business, being well placed online in a search and social capacity is crucial. It can drive precious customers to your site, and result in conversions. Search engine optimisation (SEO) is an online strategy that can result in your website being displayed...

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5 Tips For Handling Bad Customer Reviews

5 Tips For Handling Bad Customer Reviews

No business wants to get a bad review for its products or services. But it can be impossible to please everyone, and so there is always a chance you may get a negative review. It can be turned around though. Businesses that respond adroitly, with a professional tone...

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How To Get More Customer-Referrals

How To Get More Customer-Referrals

If you run a business that is truly valuable to your customers, your network of sources will want to help their colleagues by referring your business to them. Small business owners repeatedly admit that referrals are their best method of acquiring and retaining good...

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How Technology Can Help Increase Productivity

How Technology Can Help Increase Productivity

If you’ve been running a successful business the same way for a number of years, you may be a bit hesitant to implement change, especially when it comes to technology. For some, technology can be quite daunting, however, by not upgrading your technology you could be...

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How To Win Back Lost Customers

How To Win Back Lost Customers

Losing a customer is always cause for concern, but it can also be a learning opportunity. Businesses face a constant challenge of thoroughly understanding customer buying behaviour, and when that behaviour involves choosing a competitor instead, it’s time to reassess...

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How Lockdown Will Affect The NSW Economy

How Lockdown Will Affect The NSW Economy

New South Wales went into lockdown on Saturday, along with other capital cities and it is once again going to take a toll on the economy, and small business owners.  The two-week lockdown, which includes Greater Sydney, the Blue Mountains, Wollongong, and the Central...

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Learn How to Boost Customer Loyalty to Your Business

Learn How to Boost Customer Loyalty to Your Business

What’s the long-term value of a loyal customer? Let’s start with a look at the “non-loyal” customer. He or she will: Abandon your business after one mistake in delivery or a bad moment with your customer service representative Jettison your business if they find...

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Using Marketing to Re-Engage with Former Customers

Using Marketing to Re-Engage with Former Customers

Businesses define “lost customers” in different ways. To some, these are customers or businesses that once purchased their goods or services, then stopped for any number of reasons (bad quality, inferior service, pricing issues, etc.). To others, the term refers to...

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How To Sell During Times Of Uncertainty

How To Sell During Times Of Uncertainty

Thanks to lockdowns, struggles with outbreaks, and a slow vaccine roll-out, the landscape for business can be uncertain. If your business is struggling right now, you may be wondering if there’s anything you can do to improve your sales. While there’s no guarantee...

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