It’s a safe bet that most of your customers are active on social media. Therefore, it stands to reason that your marketing efforts should include reaching out to existing and prospective customers on various social media platforms. But this form of marketing differs...
Fewer customers, fewer sales, decreased revenue streams. These conditions are familiar to virtually all CEOs and small business owners during this time of crisis. While some might argue that engagement in marketing activities during a slowdown is unwise, plenty of...
Keeping cash flow viable is a challenge for small businesses in the best of times. And we can all likely agree, this is not the best of times. With customer demand down and businesses of all kinds currently treading water, it’s more important than ever to pay close...
If the last few months have shown us anything, it’s that even the most successful businesses can have trouble surviving in times of uncertainty. No matter how much time we invest in planning, there will always be situations beyond our control as we have seen with the...
The U.S. is going through some challenging times right now, but a growing awareness of the value of diversity in business may prove to be of long-lasting value for us all. Though the future is certainly unpredictable, workplace diversity “inches closer to becoming a...
“Diversity” and “inclusiveness” are terms we frequently encounter today, both in the press and throughout the business world. People have become more conscious of obstacles faced by some individuals in terms of advancing their careers, or even getting their voices...
With the strains of rolling shutdowns across the country, many businesses are finding their profits diminished or uncertain. Many leaders are relying on tried and true revenue-generating strategies like up-selling existing clients, branching out to new markets, or...
Businesses face some challenges as they prepare to re-open and greet new and returning customers. These challenges affect both online businesses and those with a retail, brick-and-mortar presence. In these unprecedented times, “people will go to physical stores for...
“Accountability” is another word for ownership—the attitude that “when an employee says that they will do something, they follow through with it and get it done” (of course, the same attitude applies to business owners and managers across the board). When a company’s...
The trend towards recruiting and hiring remote workers was already in place prior to the outbreak of the COVID-19 virus. It now appears that most businesses will likely seek some form of remote workforce in the weeks and months to follow. But the hiring process for...
For most, if not all, business owners COVID-19 has proven to be their biggest challenge yet. During the last couple of months, I’ve witnessed, firsthand, the resilience of many business owners determined to make it through these unprecedented times. As your business...
It comes as no surprise to CEOs and business owners that recruitment of top-flight job candidates will continue to be a priority in the new year. The job market has steadily tightened over recent times, making it far more challenging than ever before for companies to...
As businesses around the world have gone virtual, digital tools have helped keep most aspects of our work life functioning. Many businesses are reporting increases in productivity, with activities like phone calls, email, and customer relationship management...
Accountability in the workplace means that all employees should be responsible and aware of their actions, performance, decisions and behaviour. It is also something which is linked to increasing commitment at work and boosting employee morale, which then leads to...
Navigating a business is difficult enough, but during unusual times like these it can be even more challenging – especially its financial aspects. The simple truth is that cash is fuel for your business, and you cannot operate without it. That is why cash flow...
What will the post-coronavirus business world look like? Regardless, one thing is fairly certain—to survive, businesses will have to do more with less, particularly when it comes to business expenses. Numerous cost-saving approaches exist. A business can undertake a...
Are you presenting and conducting meetings virtually and need to look better on camera? Join Christi Schreiber as she shows her expert tips on how to put your best image forward for your business presentations and online meetings. During this webinar, you will learn...
As businesses slowly begin to reopen, there is likely to be a fresh demand for new hires. But rather than go through traditional employee recruitment practices, many businesses now seek to expand the range of diversity within their workforces. While some companies...
As businesses across Australia slowly begin to reopen, there’s renewed focus on what constitutes a safe and healthy workplace. From the start of the COVID-19 epidemic, business owners and CEOs have worked hard to maintain the well-being of their workforce. Now a new...
In business, and in life, change is constant. For many businesses, the coronavirus pandemic caused massive disruption to the way their business was conducted. The choices were to evolve or die. Other businesses saw the demand for their products and services surge and...
Small businesses have always been challenged to attract and retain a loyal customer base. This challenge has been intensified a thousand times over because of the Coronavirus outbreak. Whatever their industry, business owners and CEOs will face a new landscape once...
As businesses start opening up again and some sort of normalcy hopefully emerges soon, business owners and CEOs might take this time to look at their existing contracts with vendors and landlords. This could be the right moment to engage in renegotiations that can...
Protections like a basic firewall and antivirus have become inadequate to protect your organisation from cyber criminals. They’ve figured out how to easily elude these defences. The news is filled with reports of breaches and financial loss. But there are many ways...
Don’t underestimate the importance of organisational alignment in your business! Alignment is the side-by-side working relationship that makes great results a daily reality for both business owners and those who report to them directly. Learn how improving...
Thanks to the Coronavirus, the world as we knew it seems forever changed. In business, the pandemic has created a lot of opportunities to innovate company models or to reinvent and pivot. While no one has a crystal ball on how companies will change this year and...
As the global pandemic reminds us, the only constant in business (and life) is change. Some business owners and CEOs are more open to this principle than others, but whatever your degree of acceptance or resistance, it’s clear that businesses must adapt to change—or...
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the COVID-19 outbreak, the “reinvention challenge” is more pressing than ever. Leaving aside the enormous hurdles presented by...
