March 4th was employee appreciation day, but we’re taking the whole month to celebrate. Your employees are your business’ front line, and they deserve enormous recognition for the hard work they put in day in and day out. While you can’t give them a raise every single...
While it is true that writing a strategic plan is often a tiresome process, with the right knowledge and a clear strategy model, it can be surprisingly easy. Strategic planning always takes time, but the reward is completely worth it. If written and executed properly,...
You may have a website and you may have content but if they are not ‘good’ and working together to attract and convert, it can lead to very poor and sometimes damaging results. In this webinar, we’ll lead a collaborative discussion on digital marketing...
No one likes to engage in “uncomfortable” or “difficult” conversations. Unfortunately, these conversations are sometimes necessary—particularly when team members fail to meet an agreed-upon set of targets and goals. In these cases, it’s important for the manager or...
If you’ve been collecting email addresses for a while, chances are you have hundreds or even thousands of names on your list. That’s a great start. But now what? Done correctly, email marketing can generate a lot of hot leads quickly and cheaply. For those of you who...
Typically, I meet business owners who do not have a customer onboarding process unless they are in the software or hardware space. In IT, deploying and installing software or hardware goes hand-in-hand with onboarding a new customer as a means of integrating their...
Every business must, at one point or another, share what’s viewed by customers as “unwelcome” news—the need for a price increase for products or services. Some businesses simply set the wheels in motion and hope for the best. Others tiptoe around the issue, never...
It’s a challenge every business faces at some point in its lifecycle—the need to raise prices in order to maintain operations and secure revenue to finance future growth. But the marketplace is littered with companies that attempted to achieve this goal but lost much...
What sets you apart from your competition? Chances are, one key differentiator is the quality of your products or services. Even in an era where quality is supposedly a “given,” your customers nonetheless value your offerings because of their consistently...
Since the start of the COVID-19 pandemic, many businesses have struggled to survive. But for some, the pandemic has provided an opportunity to thrive. Garden Connections is one of those businesses. “COVID-19 was a game-changer for us,” says Fred Hann, owner...
When you’re a business owner, your best lessons often come from two places: failure or wise words from leaders who have been there. There are going to be unavoidable ups and downs in every career, but taking advice from leaders who have already learned some lessons...
We’ll discuss the shift in thinking that’s well underway among digital marketers toward reputation-as-a-marketing-channel and how it impacts your business. You’ll learn how customer reviews impact businesses, how to see reviews as an asset and not a...
Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if...
For the past couple of months, most business owners and leaders did everything in their power to survive the pandemic. Now it is time to turn off survival mode and begin to thrive in our businesses. In this webinar, we will discuss the importance of liquidity and how...
Amir Chitayat partner at OpenMoves , shares his expertise on email marketing, providing answers to questions such as: How can email marketing help grow my business? How can I get started or improve current campaigns? What are best practices for an effective B2B and...
You may have heard the myth that direct mail marketing is dead. However, with the multitude of emails we get on a daily basis, the truth is deliverables can have a greater impact now than ever before.David Szidik and Mark Zbylski of Proforma will quickly debunk this...
How active should a CEO be in directing and/or promoting marketing efforts within his or her organisation? Larger companies generally have a chief marketing officer at the helm to strategise and oversee marketing campaigns, inbound and outbound marketing, content...
This is a high-level summary of our key findings from the February 2017 Small Business Pulse Survey. This survey concentrated on What It Means to Be A Leader in 2017. Hundreds of entrepreneurs were surveyed to measure their outlook for the year ahead and to find out...
Just how well do your sales and marketing teams interact? Can you point to tangible achievements as a result of close sales/marketing collaboration? Or is the situation more akin to military platoons advancing with little or no contact with one another? In fact, many...
Are you ready to make your content more effective when it comes to real conversion data? Don’t worry, content ROI is certainly out there – and we have the tactics you need to tap into it. Calls to Action This step is very, very obvious, but we need to mention it...
Owning your own business can be a time-consuming undertaking. And despite many of us wishing for more hours in the day, time is finite. Everything we choose to spend time on comes at the expense of something else we will not have time to do. To aid in the constant...
While every business owner has their own story about how they got started in business, if there’s one thing we all share in common, it’s that we hope our business succeeds. When many of us began our entrepreneurial journey, we dreamt big and had a vision of where we...
If you’ve never thought of your finance and accounting departments as profit centres, you are not alone. In my experience, most companies do not do a great job of planning for how their accounting functions will support their profitability instead of operating simply...
In business, we make many decision every day that impact the financial results. To make the best decisions, you need to have the mindset and tools that will enable you to think through facts and alternatives. Join us as we get past the accounting and on to an...
As a business owner, there are many working capital challenges facing your company in both good times and bad. Having proper working capital is key to survival whether your company is experiencing strong growth in today’s brisk economic environment or...
As Winston Churchill said, “All men make mistakes, but only wise men learn from their mistakes.” Being a leader comes with a lot of responsibilities and pressures. Not only are you accountable for your business’s success, but you also have to maintain a positive work...
Content marketing continues to serve as a key marketing tool for businesses of all sizes. Those businesses that make a commitment to provide informative and useful content build a stronger bond with their target audiences, leading to greater sales and enhanced...
