Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be? In this hour-long webinar, Mike Black, CEO of Inciting Marketing, will take you through the process involved with mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results.