Branching Out: Green Marketing Strategies That Can Grow Your Business
Business owners today are increasingly committed to environmentally conscious options throughout their organisations. This might come in the form of implementing recycling programs, opting for a more sustainable supply chain, and maybe even investing in carbon neutral...
Unlocking Success: The Power of a Clear Vision in Business
During our working session with a member from The Alternative Board, we had an interesting conversation about the importance of having a clear vision for the company. I would like to share some of our findings and explain why having a clear vision should be the...
Communication Lightbulb: Leadership Transparency Builds Trust
Business leadership transparency is an approach to organisational communication that is characterised by the candid sharing of information, insight into decision-making processes, and conveying high-level issues that affect employees and other key stakeholders within...
Avoid Greenwashing that Can Damage Your Company’s Reputation
These days, it makes good business sense to “go green.” Caring for the environment is foremost on many consumers’ minds, and many go out of their way to choose an eco-friendly business for their product and service needs. However, in the rush to market themselves as...
Green Trends: 3 Easy Ways To Build A More Sustainable Supply Chain
Green is in. Intentional business owners are continuing to implement innovative ways for their companies to leave less of a negative impact on the environment. While green trends have been building for decades, only now are we seeing an almost ubiquitous commitment to...
5 Ways to Build a Green Workplace
It’s one thing to say you want to lead a “green” business. Making sure your workplace adheres to eco-friendly standards to achieve that goal can be another thing entirely. Savvy CEOs and business owners have long recognised the inherent value in adapting...
How To Be A Better, Stronger Leader
Leaders with a forceful vision and presence are in great demand these days. With the global marketplace in a state of continuing flux, businesses need talented individuals who understand the power (and occasional pitfalls) of leadership. Are you satisfied with the...
How To Amp Up Your Next Business Presentation
PowerPoint is a key communication tool for businesses today. The presentation platform is a versatile tool that allows users to create slide decks and readily share information in a cohesive, packaged way. It is estimated that there are more than 500 million global...
Leverage Internal Communications To Boost Retention
What are the most effective ways to retain valued employees? Experts point to workplace culture, the quality of pay and benefits, and/or opportunities for advancement within the organisation. All these are compelling elements, but what may be missing—and is...
5 Ways To Lead Your Business Better
One of the most important and effective drivers of business leadership success is intentionality. For a business owner, intentionality refers to having a clear purpose, a well-defined plan, and a comprehensive infrastructure in place for not just running the...
How To Overcome Common Business Communication Barriers
How culture affects business communication. How well do you communicate with your executive team and with employees in your company? If the honest answer is, “Just OK,” there may be some communications barriers causing a disconnect between your messages and the ways...
Five Tips for Improving Your Customer Communications
When it comes to operating a successful business, nothing’s more important than communicating effectively with your customers. Adopting the wrong tone in your marketing or sales messages, neglecting to reach out in formats where customers generally “live” and failing...
5 Tips for Optimising Your Search for Talent
In the feverish hunt for qualified job applicants, businesses sometimes rush through the hiring process and miss out on some promising candidates. By optimising your recruitment practices, you can significantly enhance the efforts of your team to do everything...
What are the 4 Most Common Leadership Styles?
Depending on who you ask, there may be as many leadership styles as there are leaders in business, government, the entertainment industry, and so on. However, certain leadership traits are encountered most frequently in the workplace, and most CEOs, owners, and...
Not Your Father’s Business Leadership
Today’s business leaders bear little resemblance to the top brass of yesteryear. Business leadership has evolved significantly over the last 50 years, driven in large part by changes in technology and societal values. Business owners, who in the 1970s were mostly...
Humanising Your Online Presence
It is a bit of a paradox. Businesses – that are run by humans, employ humans, and sell to humans – often struggle to present their brands in a humanised way online. Perhaps it is these business’s attempts to be universally accepted. Or their...
Matt Bate – Berkana Projects
I just wanted to thank Crystal so much for the time we spent together. I am so blessed to have met her and to have her support in my life then as it was one of the most challenging periods of my life. Being a first time dad and bills and partner to support. I was...
Effective Leadership Tips to Systematise Your Business
At some point, every business must impose a systematic structure on its operations or risk losing untold amounts of time and money on inefficiency and lapses in productivity. Having systems in place not only guards against these negative factors, it helps businesses...
How To Foster a Culture of Continuous Learning
Talent acquisition and retention can be difficult for many businesses, even in the best of times. No doubt, these post-pandemic years have exacerbated HR challenges due to all kinds of fluctuations in the labour market and business landscape. Gone are the days, at...
A Great Employee Experience Can Lead to Greater Retention
We all know about the importance of a positive customer experience. Lately, word is spreading about the employee experience, defined by BetterUp as “the interactions an employee has with people, systems, policies, and the physical and virtual...
What Is Talent Optimisation
Think how much easier hiring new employees would be if the process was an exact science. Well, in some respects, it already is. According to The Predictive Index, “Talent optimisation” is “a four-part discipline that details what’s required for aligning...
Peer Coaching Groups for Company Success & Employee Well-Being
Do you incorporate peer coaching and peer learning into your company? Should you? This article will explain what Peer Coaching Groups are and how they can positively impact organisations and employees alike. Peer Coaching Groups (PCGs) are an organised group of people...
Scott White – Creative Serum
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Employee Experience Design: If You Build It They Will Come
A new employment trend has emerged over the last few years that is substantially changing the way businesses interact with and inspire their employees. In response to the pandemic-induced disengaged workforce, business owners had to rethink their approach to employee...
What Can Predictive Analytics Do for Your Business?
Every business (yours included) generates a lot of data. Every customer interaction, sale, and follow-up report produce information of great potential use to the organisation. The key is harnessing all that data and using it to your company’s advantage. This process...