As the owner of The Alternative Board Perth City, I bring over 25 years of expertise in business administration, property, investment, and construction, rooted in four generations of family business ownership. With a natural drive for growth and profitability, I combine real-world experience with innovative thinking. My background spans startups to established businesses, with key strengths in strategic advisory, leadership, financial acumen, and property development. Private business is in my DNA.
Becoming part of The Alternative Board felt like a natural progression for me. I’ve always been a mentor and advisor, passionate about helping others thrive in their businesses, careers, and lives. The Alternative Board allows me to formalise my strategic advisory role, equipping me with a wealth of proprietary systems and insights to support business owners and their leadership teams to not just improve their business but also change their lives.
In coaching, I love helping business owners balance their professional success with personal fulfillment. I work together with the business owner to make critical business decisions, develop strategies, and seize opportunities for growth—all while fostering a culture of accountability and support. The Alternative Board’s peer board model, where business owners from non-competing fields come together to share experiences and insights, is truly transformative. This collaborative environment allows members to gain practical, hands-on advice they can apply immediately, building a strong sense of community and trust.
Outside of work, I love to cook for my family and friends, drawing from my Italian heritage. I’m passionate about property development and enjoy managing our family office and investment portfolio. Weekends are filled with quality time, from watching my daughter compete in swimming to cheering on my son in soccer and skateboarding. You’ll often find me in the kitchen making slow-fermented pizza dough, pasta, or traditional Pugliese dishes passed down from my Nonna.
To business owners considering The Alternative Board I would say this: don’t pursue success alone. “If you want to go fast, go alone. If you want to go far, go together.” With unmatched support in decision-making, strategy, and opportunity maximisation, The Alternative Board is the best model I’ve encountered in 25 years. Joining us isn’t just a business decision; it’s a choice for your future success and fulfillment.