How To Achieve Your Vision For Your Business


You know what you want in life; how is your business going to get you there?

Studies show you are 33% more likely to achieve your goals just by writing them down.

Think back to when you first started your business. Or, better yet, when you first conceived the idea for your business. You had a great vision about what your business would mean – to you, your family, to your customers and perhaps to the community.

Are you realising those dreams? Is your personal vision of success being fulfilled?

“A man without a purpose is like a ship without a rudder.” —Thomas Carlyle

One of the most difficult things for any of us to do is look out beyond our immediate horizon and imagine what can be. It is even harder to “paint that picture” in such vivid detail and bright colours in our “mind’s eye”, that it becomes a source of daily motivation and constant inspiration.

While there is an eternal desire to find what motives successful people, most are motivated by their own vision of success.

Some make great sacrifices to give the best to their kids, others to buy their first house, and we are moved by the stories of ordinary people facing enormous adversity. The common thread among these stories of determination is that people are strongly motivated by the clarity of their vision and purpose, but also the clarity of the route to achieving it.

Your Success Road Map

Do you have a written Personal Vision Statement? I would expect many readers would say they have a Personal Vision in their mind. The fact is that writing it down makes a very big difference in terms of whether you achieve your vision or not. Not having a written Personal Vision is like traveling without a map.

Dr. Gail Matthews, a psychology professor at Dominican University in California, did a study on goal-setting with 267 participants. She found that you are 33 percent more likely to achieve your goals just by writing them down. Her research also concludes that sharing your goals with a friend significantly helps with achievement. Why? Because you become accountable and committed to achieving your goals.

Your Vision of Success

The unique vision an individual business owner has may not include maximising profits or potential selling price. Their desires may involve such things as family benefits, image in the community, flexibility of time away from office, and many other items that are not profit-oriented. Scott Harrison was a successful nightclub promoter in New York City.

He had every material thing he wanted. But he felt unfulfilled. He decided to change everything and volunteered with Mercy Ships for two years bringing medical supplies to the world’s poorest.

He then used his Personal Vision to start “charity: water”. His vision is to ensure that every person on the planet has access to life’s most basic need – clean drinking water.

A Personal Vision Statement is the long range vision of what you want your life to be like. It will drive every decision, personal and professional. Your personal vision, is in fact, both the beginning and the desired end-state of your strategic plan for success.

In this whitepaper we will:

  • Discuss what having a written Personal Vision should look like and how it will help you achieve your goals.
  • Provide 6 considerations to developing your Personal Vision.
  • Introduce how your Personal Vision will work with your Business Vision to get your business working for you, and not the other way around.



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