You have invested the time, money, and resources needed to build a great website. But how do you draw traffic to it?
This is the question on every entrepreneur’s mind, and rightfully so.
Your website is your digital storefront, and if no one is visiting it, what use is it?
Whether trying to attract your first visitor or the millionth, generating website traffic is a massive part of growing your business. If you have a well-optimised website positioned to convert visitors into customers, an increase in website traffic will directly translate into more sales.
1. Use social media
Use your social media platforms to get word out about your brand. Share insight into behind the scenes happenings in your company, and link to your website where appropriate. Social media is a fantastic way of advertising for free.
Be sure to integrate native content and value in your posts, don’t just ask people constantly to click on your webpage, add information and insight on your specialty.
2. Rank on search engines
Update your ‘Google My Business’ profile regularly, add photos and posts, videos and media that will showcase your business each week or month. By keeping your content fresh, you’ll rank better on Google, driving more traffic to your site.
Using Google reviews is a great way to get new customers. At the end of a successful engagement, ask your clients to submit a Google review. Having five-star reviews will prompt the Google algorithm to place your page higher in search results.
3. Add a QR code to your business cards
Many TAB Members are having success with a QR code printed on their business cards, and they are specifically effective at directing people to your website.
Something about human behaviour and curiosity results in most people scanning the code to see “where it goes.” Therefore, your website home page must be designed with this in mind. What this specific audience sees on your website in the first five seconds will determine if they stay longer and whether they will delve deeper into the website.
Tip: Depending on your marketing plan or operating plan (for existing customers, suppliers, etc.), you might try it without any other contact information on the card, thus, driving the person to scan the code to contact you.
4. Start blogging
If you are B2C or D2C, it will be different than if you are B2B.
Much of our membership is B2B, so I will suggest that to get more traffic to your website, you need to start blogging or vlogging.
Going back into my elementary school days, I remember one of my teachers, Mrs. Rumberg, telling us to share with others and not give to select people but share with everyone. The premise of sharing with everyone is the same as digital marketing in 2021 —create rapport and give more of yourself.
B2B relationships start with rapport. Rapport begins by building a relationship without asking for anything in return. Then comes the authentic sharing of yourself, as well as sharing the value you are selling.
This is not done with clickbait or a catchy picture but with authenticity, sincerity, and a sharing mindset.
Today’s digital marketing vehicle differs from Mrs. Rumberg’s classroom —it is now blogging or vlogging, but the main idea remains the same.
TIP: Create your content, and invite your prospects or thought leaders to attract viewers. You not only drive traffic to your website, but you also create content for your social media to drive them to your website.
The advantage of using this approach for your marketing forces you to up your value proposition, increasing your company’s worth, and that’s a true win-win.
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