7 Tips for Identifying Talent During Job Interviews

Job interviews might sometimes feel like a time-consuming process, but they’re one of the best tools for filtering out unsuitable candidates and, more importantly, identifying the right people to help your business thrive.

As we kick off the new year, here are some key tips to refine your interview process and spot high-quality candidates who will add real value to your team.

1. Take the process seriously

A face-to-face interview is much more than just a formality—it’s your opportunity to assess a candidate’s experience, problem-solving skills, and cultural fit. It’s also a chance to see how well they communicate and think on their feet.

A good rule of thumb? Never rush an interview or make snap decisions based on gut instinct alone. The more structured and thoughtful your process, the better your hiring outcomes will be.

2. Create a structured interview process

To ensure fairness and consistency, every candidate should go through the same process. Forbes recommends dividing interviews into these key stages:

Initial screening – A quick HR chat to confirm qualifications and experience.
Technical interview – An in-depth look at role-specific skills.
Behavioural interview – Assessing soft skills and team fit.
Final interview – Senior management ensures alignment with company culture.

Using a standard set of questions at each stage allows you to objectively compare candidates and make a more informed decision.

3. Use the STAR method

The STAR method (Situation, Task, Action, Result) is a great way to uncover how a candidate has handled real challenges in the past. Instead of asking hypothetical questions, ask them to describe specific scenarios they’ve faced, the role they played, the actions they took, and the results they achieved.

For example:
💬 “Tell me about a time you had to meet a tough deadline. What was the situation, and how did you handle it?”

This approach provides real insight into their problem-solving abilities and work ethic.

4. Test real-world skills

Some candidates excel at saying all the right things in an interview but struggle when it comes to actual performance. One way to assess true capability is through a role-play scenario or a practical task related to the job.

For example, if you’re hiring for a sales role, ask the candidate to pitch a product. If it’s a customer service role, present them with a common client issue and see how they would resolve it.

5. Pay attention to communication skills

Even if the role isn’t directly communication-focused, every employee needs to interact with colleagues, clients, or suppliers. Pay close attention to how well the candidate expresses themselves, whether they actively listen, and how engaged they are throughout the interview. Strong communication skills can make all the difference in workplace collaboration.

6. Think long-term

While it’s tempting to focus solely on filling the role quickly, a good interview process also considers the long-term potential of a candidate.

Ask questions about their career goals and where they see themselves in a few years. Do their aspirations align with your business growth? Hiring someone with long-term potential can save you time and money down the track.

7. Encourage candidate questions

A candidate’s questions can tell you a lot about their mindset and level of interest in the role. Are they asking about opportunities for growth and professional development? Are they curious about company culture? Thoughtful questions indicate a candidate who is engaged, forward-thinking, and genuinely interested in the position.

Read our 19 Reasons You Need a Business Owner Advisory Board

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