Success Thrives In Good Company
The Alternative Board’s Peer Advisory Boards turn shared experience into stronger business performance.
Better Business Decisions Start With The Right Peers
Running a business often means making important decisions without having the right people around you to challenge your thinking or offer an independent perspective.
For more than 36 years, The Alternative Board has brought together business owners and leaders from non-competing industries to tackle challenges, challenge assumptions and share the experience and insights that lead to better business decisions.
You don’t have to work through every challenge on your own. Join a professionally facilitated Peer Advisory Board of 6–8 like-minded business owners and leaders, where you can test ideas, gain honest feedback and draw on the collective experience of people who understand what it takes to lead and grow a business.


“Being a member has given me far better clarity and direction in both my business and work-life balance. Speaking openly about the challenges facing my business with the other board members, having them share their ideas, likely solutions and opinions, has helped immensely.”
Gerard Kleinitz
KDT Fabrications
Dedicated Time To Focus On Your Business
When you’re caught up in the day-to-day demands of running a business, finding time to think strategically can be difficult. A Peer Advisory Board gives you dedicated time to step away from the operational demands, challenge your thinking and focus on the decisions that will make the greatest difference to your business.
As part of Business Builder’s Advantage, your board brings together experienced business owners and leaders who provide honest feedback, share practical insights and hold you accountable for turning decisions into action. It’s the structure, perspective and support that help you make progress on the things that matter most.
Clarify your strategy
Stay accountable to what matters most
Make better decisions, faster
Get honest, actionable feedback
Maintain momentum instead of drifting
Find balance that works

Earn More. Work Less.
Download 19 Reasons You Need a Business Advisory Board
More Than a Meeting. A Proven Approach to Better Business Decisions.
Our trained Facilitators use a proven framework to bring together peer perspectives, practical advice and accountability, helping business owners turn discussion into action.
Expert Guidance
A trained and experienced facilitator ensures every discussion is focused, productive and delivers value for every member.
Focused Discussions
Work through real business challenges, receive honest feedback and leave with clear actions to move your business forward.
4-Hour Monthly Board Meetings
Dedicated time each month to step away from daily operations, think strategically and work on your business rather than in it.
Personal Coaching
One-to-one coaching helps you work through individual challenges, follow through on commitments and maintain momentum between meetings.
Ongoing Support
Access The Alternative Board’s Blueprint business planning platform, practical resources and a network of experienced business owners.
Better Business Decisions Don’t Have To Be Made Alone.
You don’t have to carry the weight of every business decision alone. Surround yourself with experienced business owners and leaders who will challenge your thinking, share honest advice and support you in achieving your goals. With the right people around you, you’ll gain the confidence to make better decisions and the accountability to turn those decisions into results.

Frequently Asked Questions
Who is a Peer Advisory Board right for?
The Alternative Board works with business owners across different industries, business sizes and stages of growth. While every business is different, owners often face similar challenges around people, growth, strategy, sales, leadership and change, creating valuable opportunities to learn from one another.
How can business owners from other industries help me?
Different industries often face surprisingly similar business challenges. Hearing how other experienced business owners have approached issues around people, sales, marketing, operations and growth can provide fresh perspectives and practical ideas you may not have considered.
Who facilitates the Peer Advisory Board meetings?
Each Peer Advisory Board is led by a trained facilitator with extensive business experience. They guide the discussion, ask the right questions and ensure meetings remain focused, productive and valuable for every member.
Who many business owners are in a Peer Advisory Board?
Peer Advisory Boards typically bring together 6–8 business owners from non- competing businesses. The small group format ensures every member has time to discuss their challenges, opportunities and progress and receive meaningful feedback from their peers.
How do you ensure the right mix of business owners on each board?
Every Peer Advisory Board is carefully formed to bring together business owners with complementary experience and perspectives. Our facilitators consider each prospective member’s background, goals and ability to contribute to the group, ensuring a productive and supportive environment for everyone.
Will I be on a board with my competitors?
No. Our boards bring together business owners from non-competing businesses, creating a confidential environment where members can openly discuss challenges, opportunities and sensitive business decisions.
What happens at a Peer Advisory Board meeting?
Each meeting follows a structured, professionally facilitated process. Members bring real business challenges and opportunities to the table, receive honest feedback and practical insights from their peers, and identify actions to move their businesses forward.
How does personal coaching complement the board meetings?
Your one-to-one coaching sessions provide an opportunity to explore individual challenges in greater depth, review commitments made at board meetings and maintain accountability for achieving your business and personal goals.


Expert Guidance
Focused Discussions
4-Hour Monthly Board Meetings
Personal Coaching
Ongoing Support


