How to Develop Your Company’s Unique Selling Proposition

How to Develop Your Company’s Unique Selling Proposition

The most basic element of every successful company’s marketing message is their Unique Selling Proposition, or USP. In running any successful business, it’s important to clearly differentiate the business in the eyes of potential customers and to continually focus on...
9 Reasons Your Marketing Is Not Working

9 Reasons Your Marketing Is Not Working

Have you ever put a lot of resources and effort into your marketing, only to see it fall flat? Or maybe, you are not seeing the results you were anticipating. You are not alone. Let’s examine why your marketing might not be yielding the results you expected. We...
Why Branding Is Important And How To Optimise Your Business’s

Why Branding Is Important And How To Optimise Your Business’s

Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of branding has come to encompass far more than that, including a...
What’s the Difference Between Business Development and Sales?

What’s the Difference Between Business Development and Sales?

At first glance, there doesn’t appear to be much distinction between business development and sales. Aren’t both activities geared towards generating more profit for the organization? Isn’t a sales team developing new business each time they make a sale? In fact,...
5 Tips to Effectively Scale Business Growth

5 Tips to Effectively Scale Business Growth

All businesses need to grow, but at what pace and how quickly should they scale that growth? These questions intrigue (and sometimes torment) business owners, because there’s no single “right” answer and so many variables are involved. There are powerful reasons to...
5 Tips On How To Improve Your Company’s Sales Process

5 Tips On How To Improve Your Company’s Sales Process

For just about every business, one principle is tantamount: every sale counts. A company’s sales process should be streamlined, well-structured, transparent, and efficient. When one or more of those elements is missing, a key sale may not close or attempts at repeat...
5 Tips On How To Improve Your Company’s Sales Process

5 Tips On How To Improve Your Company’s Sales Process

For just about every business, one principle is tantamount: every sale counts. A company’s sales process should be streamlined, well-structured, transparent, and efficient. When one or more of those elements is missing, a key sale may not close or attempts at repeat...
How to Create a Success-Oriented Sales Culture for your Company

How to Create a Success-Oriented Sales Culture for your Company

Success in sales remains an elusive goal for many companies, partly because the sales process can’t be configured or engineered in a way that guarantees to close a deal with every prospect. Too many variables are involved. However, building a success-oriented sales...
How to Reinvent Your Business from the Inside-Out

How to Reinvent Your Business from the Inside-Out

In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the COVID-19 outbreak, the “reinvention challenge” is more pressing than ever. Leaving aside the enormous hurdles presented by...