Your Unique Selling Proposition Before you can successfully sell your product or service to someone else, you have to sell yourself on it. This is especially true when you have lots of competition and the need to distinguish yourself. A unique selling proposition...
The most basic element of every successful company’s marketing message is their Unique Selling Proposition, or USP. In running any successful business, it’s important to clearly differentiate the business in the eyes of potential customers and to continually focus on...
Have you ever put a lot of resources and effort into your marketing, only to see it fall flat? Or maybe, you are not seeing the results you were anticipating. You are not alone. Let’s examine why your marketing might not be yielding the results you expected. We...
At first glance, there doesn’t appear to be much distinction between business development and sales. Aren’t both activities geared towards generating more profit for the organization? Isn’t a sales team developing new business each time they make a sale? In fact,...
Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of branding has come to encompass far more than that, including a...
Success in sales remains an elusive goal for many companies, partly because the sales process can’t be configured or engineered in a way that guarantees to close a deal with every prospect. Too many variables are involved. However, building a success-oriented sales...
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the COVID-19 outbreak, the “reinvention challenge” is more pressing than ever. Leaving aside the enormous hurdles presented by...
All businesses need to grow, but at what pace and how quickly should they scale that growth? These questions intrigue (and sometimes torment) business owners, because there’s no single “right” answer and so many variables are involved. There are powerful reasons to...
For just about every business, one principle is tantamount: every sale counts. A company’s sales process should be streamlined, well-structured, transparent, and efficient. When one or more of those elements is missing, a key sale may not close or attempts at repeat...
For just about every business, one principle is tantamount: every sale counts. A company’s sales process should be streamlined, well-structured, transparent, and efficient. When one or more of those elements is missing, a key sale may not close or attempts at repeat...
