There's Gold in These Twitter Tactics for Sales For business-to-business connections, LinkedIn is your best channel.  But when your InMails are credited back with no new connections or messages to speak of, it's time to try other avenues. Head back to that prospect...

Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures are often the first to get trimmed. The truth is, marketing should always be a constant, no matter the economic...

According to Invesp, it can cost five times more to acquire a new customer than to keep an existing one. Many businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It is like filling a bucket with a...

As we touched on in our last post, the fourth industrial revolution is upon us. As a leader in your organisation and your industry, it’s vital that you take an active role in guiding your company through the changes ahead. To stay ahead in rapidly changing times, you...

As a business advisor, I have the privilege of working with leaders across a wide range of industries. Every CEO has their own unique leadership style and often the most successful leaders employ a variety of styles to help motivate and get things done. Understanding...

To stay ahead, we can’t go back to the way things were. The steam engine, assembly lines and the invention of personal computing each revolutionised the way industry operates. Now, we’re approaching a fourth industrial revolution. Rapid, system-wide innovations are...

Recently I saw a sixth grader’s social studies project on the Mayan civilisation. The student made the entire project by hand – nothing was store-bought. It showed what life may have been like around 2600 BC. There were snowcapped mountains, replicas of the distinct...

Great office culture is critical for a thriving, scalable, and sustainable organisation. In my years of working with CEOs on shaping their office culture, I’ve identified a few key traits that are important across the board. Actually, these few items make for a really...

How often are you asked, “what do you do?” Probably all the time – at networking events, social outings/parties, possibly when working to acquire new customers, etc. For me, this is a hard question. Why? First, I am naturally shy and introverted (although almost...

Business leaders of any size company all benefit from practical business tips and advice from other business owners, CEOs, and leaders just like them. That is why TAB members and business coaches submit business tips to help create our Tips from the Top newsletter....

In recent years there’s been an explosion in the growth of remote workers in the business world. According to the job site Flexjobs, the use of remote employees has grown more than 40 percent in the past five years, and an astonishing 91 percent over the past 10...

The American workforce is changing the nature of “work” as we once knew it. The days when employees absolutely had to work at a desk, in an office, are long gone. While many businesses still insist on keeping their workforce on-site, more than 30 percent of Americans...

Chances are, you employ — or are considering employing — some of the growing numbers of talented men and women who opt to work remotely. Offsite workers comprise an increasingly large segment of the workforce, with as many as 63 million employees expected to work...

As a boss, you have the choice of how to lead your business. You can choose to stick to old processes or to create an environment of adaptability. Of course, the latter will see bigger returns, even if it requires a bigger investment. Everyday, our society welcomes...

March 4th was employee appreciation day, but we’re taking the whole month to celebrate. Your employees are your business’ front line, and they deserve enormous recognition for the hard work they put in day in and day out. While you can’t give them a raise every single...

While it is true that writing a strategic plan is often a tiresome process, with the right knowledge and a clear strategy model, it can be surprisingly easy. Strategic planning always takes time, but the reward is completely worth it. If written and executed properly,...

No one likes to engage in “uncomfortable” or “difficult” conversations. Unfortunately, these conversations are sometimes necessary—particularly when team members fail to meet an agreed-upon set of targets and goals. In these cases, it’s important for the manager or...

If you’ve been collecting email addresses for a while, chances are you have hundreds or even thousands of names on your list. That’s a great start. But now what? Done correctly, email marketing can generate a lot of hot leads quickly and cheaply. For those of you who...

Typically, I meet business owners who do not have a customer onboarding process unless they are in the software or hardware space. In IT, deploying and installing software or hardware goes hand-in-hand with onboarding a new customer as a means of integrating their...

Every business must, at one point or another, share what’s viewed by customers as “unwelcome” news—the need for a price increase for products or services. Some businesses simply set the wheels in motion and hope for the best. Others tiptoe around the issue, never...

It’s a challenge every business faces at some point in its lifecycle—the need to raise prices in order to maintain operations and secure revenue to finance future growth. But the marketplace is littered with companies that attempted to achieve this goal but lost much...

What sets you apart from your competition? Chances are, one key differentiator is the quality of your products or services. Even in an era where quality is supposedly a "given," your customers nonetheless value your offerings because of their consistently high...

Since the start of the COVID-19 pandemic, many businesses have struggled to survive.  But for some, the pandemic has provided an opportunity to thrive.    Garden Connections is one of those businesses. “COVID-19 was a game-changer for us,” says Fred Hann, owner...

When you’re a business owner, your best lessons often come from two places:  failure or wise words from leaders who have been there. There are going to be unavoidable ups and downs in every career, but taking advice from leaders who have already learned some lessons...